Channel 4 & Volvo
4 Real was created as an online magazine promoting the Volvo ideals, linking with the Volvo For Life site within 4Car, yet sitting happily within the Channel 4 website.
The key objective is to drive awareness and consideration
for the Volvo brand. To create a dialogue
with the target audience - primarily time-poor, web-savvy modern families,
and to grow Volvo sales by encouraging brochure and test drive requests
across all models.
By aligning Volvo with lifestyle content, the 4 Real site communicates the exciting and emotional side of the brand in terms of style and performance, whilst still maintaining the safety heritage.The result is a compelling content-driven experience that challenges traditional perceptions of the Volvo brand and gets people clicking through to Volvo.
Over 12,000 unique users visited the site within the first month, a quarter of them entering the monthly competition.
Visit the 4 Real site
www.channel4.com/life/microsites/0-9/4realvolvo
www.channel4.com/4car/advertorial/volvo/
