Glenfiddich
As one of the world’s most popular single malt Scotch whisky, the Glenfiddich audience is truly global. To help maintian a happy balance between global brand and local appeal.
A global publishing system was created helping a whole generation of local sites that can be produced from a central core content repository.
This then allowed marketing teams responsible for developing the brand in local markets to benefit from quality content and promotions and tailor it for their own requirements.
The Glenfiddich website 2002-2004
